About Us

4Ever Fitness was launched back in September 2011 by founders Dean Moore (Deano) and Paul Stainthorpe (Stan). They have been friends since school and trained in the same sports teams since they were little. They have been serious training partners over the years. Throughout school they were always athletic, either playing football or basketball. Later in life they played 5-a-side football, squash and ran together on a regular basis.

We hope you enjoy reading our articles and please read our individual stories too. Anything you read on this site that is in bold and red means it’s a clickable link so our names above will take you directly to our stories. We also encourage you to leave comments and share our articles using social media. We’ve just been given an award! Please see our awards page for more information. The fitness training and exercise tips on this site will help you with results that last, be fitter forever with 4Ever Fitness.

Try compound exercises as they target several muscle groups at once!

Made your own lunch so you know exactly what your eating! that way your less likely to eat trans fats and other baddies.

Do change your exercise programme every 6-8 weeks or better yet invest in a trainer who can provide you with a periodization training plan.

Ignore the scales. Muscle weighs more than Fat so don't be alarmed if your weight spikes. Use a measuring tape instead so you can visually see how many inches you have lost :)

Sometimes exercising can cause extra stress and it is better to follow more of a mindfulness program in order to restore your body's energy balance.

Research from the university of Maryland Medical Centre found that cardio sessions longer than 45mins may break down muscle, causing your body to store fat.

Trans fats are another BIG NO-NO they are found in processed meals and treats. They can help lead to weight gain and serious health issues.

Don't target fat spots! shredding fat is a total body process, so try high density workouts for all over workouts.

Agave nectar is not a substitute for sugar as it actually has the same molecular structure as High Fructose Corn Syrup (found in sodas and other processed foods). It is not a healthy alternative.Travis Jones

Research shows that listening to music is a great way to stay motivated during a training session!

Did you know that when you eat a salad with a vinegar based dressing a signal is passed to your brain letting you know that you are full earlier. Vinegar also helps reduce insulin released in a carbohydrate rich meal creating less fat storage from the meal.Travis Jones

Spinach is a brilliant source of iron and has amazing detoxifying powers which will help to get rid of that spare tyre for good.

Get plenty of sleep as your muscles and mind need time to repair.

Use free weights, body weight exercises, power bands and the TRX instead of resistance machines to work your stability muscles.

Not only does exercise improve your body, it helps your mental function.David Atkinson

Drink more water! Fats cells are harder to break down when your body is dehydrated! Check out the 4Ever Fitness article on The Importance of Hydration.

Stress produces the hormone cortisol and to much of it leads to your body storing fat! Follow our mindfulness programme to help your body take on a more positive balance.

Can't afford a gym membership no problem try 4Ever Fitness' free downloadable outdoor workout!

Get off the fizzy drinks! research form the University of Oklahoma found that women who drink 2 cans a day are more likely to develop fat around their stomach due to the amount sugar content in the drinks!

Oily fish such as salmon and sardines are packed with fat melting omega-3 fatty acids.

Sugar is a BIG NO-NO its raises your natural level of blood sugar resulting in more insulin being released into your body. Insulin is one of the main culprits of fat storage. Read 4everfitness's article on Fats spots & Hormones for more information.

Avoid fructose to lose fat for summer. Fructose is a sugar that is found in large quantities in processed foods in the form of high fructose corn syrup, but it is also present in fruit.Charles Poliquin

Eating an organic/grass fed unsalted butter will help you lose weight. This Butter has high amounts of vitamin A and iodine supporting your thyroid gland to function more efficiently. The thyroid regulates your metabolism so this creates a faster metabolism and increases fat loss.Travis Jones

Water! invest in a good size water bottle to ensure you get enough water during the day not just during your workouts!

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